REDEFINE the way you Approach
‍Sustainibility

Get Connected
transforming the landscape of Environmental, Social, and Governance (ESG) initiatives.
Services

IMPACT 
CONSULTING

Our storytelling techniques bring to life the real impact of ESG initiatives, ensuring that the narratives of community and corporate reciprocity are authentically and compellingly conveyed.

Redefining STRATEGIC ESG consulting with a focus on reciprocITY

0.1

ESG Strategy Development

We craft strategies that align with a company’s mission and values while driving positive community impact.

  • Culture Specific
  • Asset Based Opportunity
  • Data Strong
  • Project Management
0.2

Impact Storytelling

We utilise advanced storytelling techniques to illustrate the real-world benefits of ESG initiatives, adopting a deeper connection with stakeholders.

  • Strategy Alignment
  • Narrative Specific
  • Marketing Mindset
  • Increase Reach
  • Customer acquisition
0.3

GRI-Compliant Reporting

Ensuring all ESG reports meet the highest standards of transparency and accuracy, providing stakeholders with a true picture of corporate sustainability efforts.

  • Compliance
  • Return of Investment
  • Reporting
0.4

Company Culture

Incorporating strategy to boost employee retention and engagement.

  • Employee Involvment
  • Culture Facilitation
  • Team Building Efforts

Strategies that align with
company mission and values.

In an industry often criticised for superficial ESG efforts, CultCo focusses efforts on combatting greenwashing. Our commitment to transparency and integrity is reflected in our adherence to the Global Reporting Initiative (GRI) standards. By following these rigorous guidelines, we ensure that all our ESG reports are comprehensive, reliable, and genuinely reflective of our clients' contributions to sustainable development.

Brand loyalty
Compliance
Purpose
People-centricity
CSR
Reputation Management
Meaning
Innovation
Compliance
Data Mapping
Values Integration
Story
CSI
Scalability
Sales
Campaign Messaging
Collaboration
Good Governance
Asset Based Reform
Longevity
Sustainability
Technology
Futurist Mindset
Impact Driven Effort
Reform
Humility
Growth

'At CultCo, we empower companies to make meaningful societal contributions'

Thabo Kunutu

CEO of The Good People.

Who are The Good People?

The Good People house a number of agencies working independently and more often together to deliver services and products to clients in their culture development efforts. We exist to build and influence communities (professional and social) into people-centric environments by using storytelling as the mechanism to forge meaningful partnerships between stakeholders.

Brands part of The Good People:
CultCo: Strategic ESG engine
Between Productions: Media partner
Tall Creatives: Content Creation

WORK BUILT ON
MEET US

  • Core team

Thabo Kunutu

Founder

With a background in engineering and teaching, our chief exec holds a keen interest in the human experience. He has a high strength in restoration, analysis and leads with ideation.

Bianca Kunutu

COO & Business Development

Bianca has a background in creative arts and business development. Having a huge heart for seeing people purposed, she uses her strengths of strategy, connectedness and activation to bring direction to projects.

Busisiwe Mahlangu

Lead Strategist

Busisiwe holds down the narrative strategy. A poet at heart, she understands how to include people and the conditions they're exposed to into every story - always presenting an alternative strategic lense.

Testimonials from Satisfied Customers

Voices of Encouragement

Marisa Naidoo
Country Lead - UK KTN Business Connect
"Partnering with The Good People was a game-changer. Their strategic understanding and ability to craft impactful narratives helped us achieve lasting results."
Hayleigh Kilfoil
Company Owner
"Their comprehensive approach has been a game-changer, propelling our online sales to new heights and igniting a profound level of customer engagement that's nothing short of astonishing. Our journey with them has been a testament to the immense impact of their expertise and strategies."
Charles Leonard
Journalist
"The transformative effect of The Good People is nothing short of remarkable. Through their all-encompassing approach, we've witnessed a substantial surge in online sales and a remarkable enhancement in customer engagement."